Melanie Randle

Current Positions:

Associate Professor of Marketing, School of Management, Operations and Marketing
Chair, Social Science Human Research Ethics Committee


Melanie holds a Bachelor of Arts in Administration from the University of Canberra, a Master of Business (Marketing) from Charles Sturt University and a Doctor of Philosophy (Marketing) from the University of Wollongong. She is currently an Associate Professor in the Marketing discipline of the School of Management, Operations and Marketing and Chair of the University of Wollongong Social Sciences Human Research Ethics Committee. Prior to joining UOW in 2004 Melanie held in various marketing positions in the commercial sector.

Research Interests:

Social marketing, non-profit marketing.


Australian Research Council Linkage Project: Consumer value and disability services: The impact of increased autonomy (Randle M, Miller L, Dolnicar S, Connor-Brown G, Maunsell D; 2015-2019; $326,500)

Australian Research Council Discovery Early Career Researcher Award (DECRA): More foster carers for children in need: Understanding heterogeneity among Australian foster carers to increase recruitment and placement success. (Randle M; 2012-2014; $375,000)

Victorian Responsible Gambling Foundation: A public health analysis of gambling marketing activities: Themes, targets, and impacts (Thomas S, Randle M, Pettigrew S, Daube M, Moodie R; 2014-2016; $132,000).

Faculty of Business Research Grants Scheme: Exploring eating and exercise habit development processes among children: Implications for public policy and marketing campaigns (Randle M, Tam L; 2015; $8,000).

Australian Research Council Linkage Projects: Identifying, attracting and retaining successful foster carers. (Dolnicar S, Rossiter J, Ciarrochi J, Randle M, Tozer D, Stubbs C; 2008-2013; $480,000).


Australian Research Council Discovery Early Career Researcher Award (DECRA, 2012-2014)
Vice Chancellor's Award for Outstanding Achievement in Research Partnership (2014)
Association of Childrens Welfare Agencies (ACWA) Service Partnership Award (2014)
Public Health Association of Australia (PHAA) 43rd Annual Conference Best Poster Award (2014)
Vice Chancellor's Research Excellence Award for Emerging Researchers (2013)
Australian and New Zealand Marketing Academy (ANZMAC) Emerging Researcher of the Year Award (2012)
Faculty of Commerce Early Career Researcher Achievement Award (2011)
International Non-profit and Social Marketing (INSM) Conference Award for Best Paper by an Emerging Researcher (2008)
Faculty of Commerce Higher Degree Research Award for Excellence (2007)
Australasian Marketing Journal Paper of the Year Award (2005)
Faculty of Commerce Dean's Award for Outstanding Research (2004)

Research Students

  • Leanne Brereton : Pre-adolescent childrenÂ’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour.
  • Duncan Rintoul : Visual and Animated Response Formats in Web Surveys: Do They Produce Better Data, or is it All Just Fun and Games?
  • Lynne Blackbourn : Managing the Input of Corporate Knowledge Loss: Knowledge Sharing and Prevention
  • Melinda Patrick : Managing the Impact of Corporate Knowledge Loss: Examining Knowledge Acquisition & Knowledge Usage as Research Interventions.